Engagement Offerings
Growth Strategy Assessment & Road Map
Marketing Team Structure Consulting / Vendor Selection and/or Management
Branding Consulting & Road Map
Fractional Marketing Services
Areas of Expertise
Comprehensive data-driven growth marketing strategy
Connecting the brand, messaging, and go-to-market with demand generation and performance metrics
Analysis to maximize traffic, engagements, and drive customer retention
Serving as thought leader and partner to challenge team to ultimately achieve marketing objectives
Key Results
Maximized Investment
Worked with a Fortune 500 business in financial services to reduce their overall media spend while increasing sales generated, yielding 2x more leads with 20% less spend
Transformative Results
Worked with a non-profit organization to analyze and revamp their customer journey resulting in 8x increase in leads
Scale Accordingly
Supported organizations to successfully bring media in-house or transfer agency partners in accordance with revenue goals.
Biography
A Cleveland-based digital marketing consultant who works with clients with business challenges to solve through marketing and operations. Holding an M. B. A. from the Weatherhead School of Management at Case Western Reserve University. Worked at the American Quarter Horse Association and The Lubrizol Corporation in marketing and public relations prior to joining the marketing and analytics agency world for more than 10 years.