Fractional marketing leads have a time and place. When does a fractional lead make sense vs. a full time hire or agency? The answer is highly dependent on the organization goals, but there are clear signs fractional is the best choice for some organizations.

As I launch as a fractional marketing leader, I’d love to take you on the journey to get here. Alan Cohen said, "Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect." I’ve done just that to leap to something new.

In the ever changing world of technology, the role of fractional marketing leadership has been on the horizon. Fractional marketing provides a flexible framework to allow companies to flex and deploy resources based on their specific needs while taking advantage of the unique benefits a fractional marketing consultant provides.